Services
Our team of talented and experienced professionals
reviews your
short and long term goals. We then develop a cost effective,
multi-faceted public relations and marketing program or a specific
project tailored to your business.
The campaigns can include some or all of the following services:
Publicity/Media Relations
“We Create the Angle that Sells Your Story”
Our clients are regularly featured in daily newspapers, trade and consumer magazines and national/local tv and radio programs. Whether it’s national or local publicity, we will uncover every opportunity to get quality stories that bring our clients' key messages to target audiences.
Seiden Communications Inc. has strong media relationships combined with an unsurpassed ability to create newsworthy story angles resulting in successful placements. We blend traditional strategies with new media technology.
Equally as important as our placement capabilities is our ability to train clients to be media savvy and give meaningful interviews so they are perceived favorably.
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Publicity Workshops
Learn how to get media coverage for your business and turn it into profits.
Led by Marla Seiden, you will learn the art of publicity that includes how to:
- create newsworthy stories that get results
- develop effective relationships with media
- writing a press release and pitch letter
- conduct successful media interviews
Call for more information on the next workshop: 516-437-6199
“I loved the workshop especially the case studies and anecdotes. Learning about the publicity process and how to create events that generate good press will be very helpful to my business.”
Natalie Karp, Karp Loshak LTC Insurance Solutions
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Branding
By researching the competition and conducting in-depth interviews with our clients, we discover what makes them different. Then we will develop a unique image that distinguishes them from the competition.
We create “tag lines” that reflect the firm's identity and can serve as part of a networking "elevator speech" as well as placed on brochures, web sites and other print materials.
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Marketing Materials and Direct Mail
Seiden Communications Inc. develops skillfully written, graphically exciting and attention getting company brochures, newsletters, and other forms of direct mail depicting your company's USP (unique selling proposition).
In addition, we will supervise print production and can assist you in distributing the piece to a fine tuned list of potential clients and customers. This can be an effective way to broaden company visibility.
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Speaking Engagements
Conventions and meetings offer prime opportunities to build awareness of your company among potential clients and opinion leaders in your industry.
Seiden Communications Inc. will:
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coordinate a speaking schedule for your company CEO or representative
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write the speech
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train you to perfect your presentation technique
Marla Seiden was feautured in a Newsday article titled "Making Speeches that Make New Leads".
Click here for the complete article.
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Special Events and Community Outreach Programs
We create winning events that project your company’s image, generates excitement and gains press attention.
Whether it is a:
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groundbreaking ceremony
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new medical treatment or product
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better hearing fair
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legal workshop or hotline for seniors
Seiden Communications Inc. can develop the concept, coordinate and promote the event or program.
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Seminars and Trade Shows
Not only will we publicize your participation at a seminar or trade show, but we will work closely with you to design and develop a program or exhibit.
For your seminar, we will determine a newsworthy topic, select a panel, when appropriate, and produce collateral materials.
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Web Site Development and Marketing
Our web specialist will develop and design a new customized site to enhance your brand or optimize and upgrade your existing site.
In addition, we will provide 24/7 hosting,
unlimited updates, maintenance and web tracking. We can also assist you in marketing the site to increase traffic through newsletters, blogs and upgraded positions within search engines. By employing such interpersonal tools as Facebook, Twitter, LinkedIn and others, we can also enhance your web visibility through social networking.
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Marketing and Public Relations
Coaching Programs
If you are a small business, we can coach you to become more PR and media savvy.
If you have a medium to large company, we can enhance the PR, communications and marketing skills of your staff.
All of our coaching packages are custom designed for each company. We conduct one-on-one or small group training sessions. Our PR and marketing introductory workshops are also suitable for a group of several companies.
Choose the Seiden Communications Inc. Coaching Program that is right for you:
- I. Publicity Coaching
II. Introduction to Public Relations
III. Introduction to Marketing
IV. Communication Skills
· Effective Presentation Techniques
· Successful Networking Strategies
· Acing the Media Interview
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